The task of CMA, the Central Marketing Organization of German Agricultural Industries, is to present the farmers’ finest in the best light on behalf of the producers. Great importance is attached to informing consumers about the origins, use and benefits of foods produced in Germany in a balanced diet from a brand-neutral perspective – in this case meat and meat products.

Position CMA as a competent point of contact for all sorts of questions relating to merchandise expertise, selection, storage or preparation of meat

Consumers (especially women between 21 and 59 running households), disseminators (journalists, opinion leaders)

Planning of content as well as organizing and holding journalist workshops lasting several hours in Hamburg, Munich and Baden-Baden. The subject of meat and meat products is analyzed from various perspectives and presented by top-class experts. The focus on high-quality and reputable information enhances the user value for journalists. Present-day themes like the renaissance of regional cuisine or trends in the food sector, as well as substantiated facts & figures, contribute to the success of the events.

The journalists’ workshops of the CMA have become a key date in German food journalists’ schedules. The events already enjoyed avid media participation in their third year. The CMA was able to position itself as a competent and first point of contact for matters relating to meat. Media partners appreciate the well-researched information.